Cookie and privacy Policy

Effective date: 30.07.2020.


This Cookie and Privacy Policy (hereinafter, the “Policy”) describes cookies and personal data processing practices that may be used in connection with the website owned or controlled by SIA “SAMSUNG ELECTRONICS BALTICS”, a limited liability company organized and existing under the laws of Latvia, registered with the Latvian Register of Enterprises under the registration number 40003963909, having its registered address at 6 Duntes Street, Riga LV-1013, Latvia (hereinafter, “SEB”). This Policy also describes how you can manage cookies.

It’s important that you check back often for updates to the Policy as we may change it from time to time to reflect changes in our practices. Please check the date at the top of this page to see when this Policy was last revised. Any changes to this Policy will become effective when we make the revised Policy available on our website.


Cookies are small files that store information on your computer, TV, mobile phone, or other device. They enable the entity that put the cookie on your device to recognise you across different websites, services, devices, and/or browsing sessions. Cookies serve many useful purposes.

For example:

We use Hotjar service ( in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and does not like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during user’s session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Information on the types of cookies and their duration is available at

We use Google Analytics ( for measuring flow of visitors and observe their behaviour in our website. Identifiers such as cookies and app instance IDs are used to measure your interactions with our website, while IP addresses are used to provide and protect the security of the service, and to give us a sense of where our website users come from. This service allows us to understand our customers and develop our website in a way to give them better experience. Google Analytics uses cookies and other technologies to collect information about our users. Information on the technology used and information collected by Google Analytics is available at

When you access the website, you will be asked to accept cookies. You are entitled to refuse to accept cookies. You can also configure your preferences in your browser settings at any time. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences. You can find good and simple instructions on how to manage cookies on the different types of web browsers at The operating system of your device may contain additional controls for cookies.

In addition, Hotjar service allows you to instruct Hotjar to refrain from processing your information across the web in their webpage

Cookie declaration